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Marketing Terms You Need to Know

Updated: Aug 11, 2020

No matter what you have learned in your college, the industry experience is all different from the course. Initially I was not able to understand the marketing terms at all. Quite frankly, sometimes I felt like I was learning a new language, which didn't make getting acclimated to the industry any easier. Over time, and after many Google searches, I was able to talk in marketing terms.

Digital Marketing
Digital Marketing

So I have jot down some Marketing terms and their meanings-

1. Case Study : An in-depth analysis of work a company completed for a client or customer that highlights the goals, process, and services used, as well as the results achieved through the services.

Email Marketing
Email Marketing

2. Email Marketing : The process of sending a strategic message directly to a contact or group of contacts via email for the purposes of educating, engaging, and/or encouraging them to take a specific, profitable action.

3. Inbound Marketing : A form of marketing focused on creating content that naturally draws targeted audiences in to a company’s website by earning trust and providing value to those specific audiences.

4. Key Performance Indicators (KPIs) :A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic goals.

5. Outbound Marketing :A form of marketing focused on pushing a message out to an intended audience by, for example, attending conferences and trade shows, cold calling, and paying for TV ads

public relations
Public relations

6. Public Relations (PR) : A strategy complementary to marketing that's responsible for positioning a company in a positive light through messages from the company

or an individual, which are delivered by third-party sources to boost credibility and earn trust with new audiences.


7. Return on Investment (ROI) : A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment.

8. Backlink : An incoming hyperlink from one web page to another website.

9. Blog: An owned media asset that a company or individual uses to publish and distribute high-quality content that educates, entertains, and engages a specific audience.

10. Content Marketing : A strategic approach to marketing that's focused on consistently creating and distributing high-quality, valuable content to attract, engage, and convert a specific audience and drive profitable action.

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