Updated: Aug 15, 2020
Types of Jobs Titles / Designations in Digital Marketing
Digital Marketing Manager, Digital Strategist, Director of Digital Marketing, Director of Web Marketing, Director of SEO Operations, Internet Marketing Specialist, Paid search Manager, Chief Marketing Officer
Digital Marketing Job Responsibilities:
Develop and manage digital marketing campaigns.
Manage organization's website.
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
Track the website traffic flow and provide internal reports regularly.
Fix any error in online content and arrange webinars and webcasts.
Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company's product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns
Education Required for Digital Marketing
A degree in Digital Marketing
Qualifications Required for Digital Marketing
Bachelor's Degree in Advertising or Marketing
MBA in marketing or relevant field
Specialization Required for Digital Marketing
A candidate must be specialized in SEM, social media, mobile marketing, SEO, web analysis.
Skills Required for Digital Marketing
SEO and SEM skills
Behavioral Skills Required for Digital Marketing
Oral and Written Communication
Creative problem solving
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